Every Photographer Will Recognize This
Photographer Cristie asked me some questions about the frustrations we all have about being a photographer, I will share my thoughts with you today.
“I see so many talented photographers in my city (Houston, TX) and I feel like everyone is “now a photographer”. It’s so not motivating for me to continue my business. How are we supposed to stand out from the rest? Also, may I add that new upcoming photographer’s prices/packages are much lower/cheaper than mine. Most do it for free for their portfolio. Since I have more experience (10 years total but 3 years in professional business), I should be able to sell my images at a higher rate. And too, it’s what helps me pay the bills.”
I can understand your frustrations and I think almost every photographer can relate to this topic. That is why I want to share these on my blog. Photography is really populair nowadays and if you are on Instagram it seems like everyone takes amazing photos these days. One thing that you don’t have to forget is that ‘being a photographer’ doesn’t mean everything. You have to do so much more than just takint nice photos.cI posted a blog about Being a Good Photographer Isn’t Enough Anymore where I tell all my thoughts about this topic. And it’s true that photography students or starting photographers are shooting for free or a much lower rate, but I think this is a good thing, because they can’t ask the same as you because you have more years of experience and invested (probably) much more in your gear. If I look back at my rates from 8/9 years ago, they are very low and I would never shoot again for these low rates, but when you think about the experience I had and the gear I was using, it is so different then today. Right now I know exactly what I am doing (with the photography techniques) and why I should invest in expensive cameras, lenses and light etc. Not even to talk about the computer, hard disks, phone, studio equipment and more. If you feel you have the right kind of experience and equipment for your clients you should just ask the rate that you are worth, and not lower your prices to match with the starting photographers. If a clients only wants to work with somebody because they are cheap… well than I feel very sad for that client. And trust me, they will see the lower price back in the results. You should stand out by doing what you love to most and make sure that you can show this both online and offline and connect with new and old clients.
“With that, how should we price our rates for 2019? Headshots, family portraits, fashion editorial, product shots….etc. Seems like everyone has their own prices and we as photographers don’t set a rate (worldwide) which is what confuses our customers. The mentality of our customers is “well, the other photographer is much cheaper so I’ll go with him/her instead.” I feel like if we (all photographers) come up with a set rate then customers would then hire us for our skills and experience (not if the other photographer across town has a lower package rate). So, how do we explain to that our customers?”
SUCCESS OFTEN HAS LITTLE TO DO WITH TALENT AND A LOT MORE TO DO WITH PERSONALITY.
This is super important as well, because you already said that everyone can be a photographer nowadays, but nobody is the same as you! Try to use this as your selling point! Thanks for sharing your questions with us Cristie, I wish you all the best!
Probably you noticed the Goodiebox in the images for this blog post. Every month I receive this box full of surprises, it contains 5-7 beauty products like skin care and make-up (tools). The box costs just €19,95 but the products inside are worth at least €65 or more. This month’s box was all about reflection and I love the products already! A good hydrating serum, a black glitter eye pencil and a camouflage kit are all you need these cold days right?! If you live in The Netherlands and want to receive a box every month with beauty items as well, go check their website and discover more!
(in collaboration with Goodiebox)