This week I worked with some talented graduation fashion students, on location and in the studio. I always enjoy to work with fashion designers because it’s great to hear their concept and stories and help them out to get the pictures they want.
The pictures below are from the collection shoot with Ovan Abdullah, his concept was about an ode at the warring woman.
The other day it was time to work in the studio with designer Rosa Immers, her graduation collection is very recognizable at all the stripes. It was great to work in the studio again with this team and we are happy with the results.
The designer Rosa Immers is selected for the MUUSE x Vogue Talents Young Vision Award 2014!
Rosa Immers: “One of the key characteristics of society today is the overload of stimuli, which have grown excessively during the last decade. Nowadays, people are surrounded by computers, telephones, televisions and advertisements. Whereas these stimuli are important for the development in and function of the society, the overload seems to cause a problem with digesting and processing each of these stimuli.
The collection “Apply Focus” is intended to transmit a limited stimulus for both the public as the individual wearing the collection.
I’ve chosen to use only a restricted amount of stimuli in each piece, resulting in a controlled stimulus, a focus. Focus points are created by the combination of lines in the fabric and special pattern- and sewing techniques. Additionally, areas of coloured fabric are placed on the entire silhouette, which become visible when in motion.
This collection is my answer to the unorganized and hectic society we’re living in right now.”
‘The power of the controlled stimulus’
photography: Liselotte Fleur
fashion design: Rosa Immers
mua: Lina Valciukaite
model: Lyanne Tonk