Amsterdam Fashion Week – Alexandra Frida

At the last day of the Amsterdam Fashion week (27 January) it was time to visit the show of Alexandra Frida Vollebregt. Our grandfathers are brothers and we share the same surname, but we didn’t met before! (ok, only one time when we where very young).

She asked me to join the show and to make some pictures backstage. It was very nice to meet her and impressive to see how much effort it takes and how many people are working for a show that takes just a few minutes. Everyone was working hard to make the best of it, and the show was great!

“FRIDA By ALEXANDRA FRIDA is a summer oriented ready-to-wear label made for the young fashionista.
Created for the contemporary woman, the attitude of FRIDA By ALEXANDRA FRIDA embraces comfort, sensuality and classic femininity. She is free-spirited and adventurous. The ready-to-wear collections also include several exclusive garments, accessories, jewellery and life-style products. High quality materials, prints and handwork have the fundamental focus.”

Rehearsal without the designs from Alexandra.

Alexandra Frida